Business Opportunities and Internet Marketing Systems that Don't Work |
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How Come They Work Sometimes?First of all, you must understand that some people who claim that near-scams have worked are lying. What they say or suggest is happening isn't happening at all. Second, sometimes they do work, when the person selling the near-scam is willing to be dishonest, or when they have the right connections to promote it well.If I tell you, "I get checks in my mailbox every day!" You are going to think that I make tons of money. Yet I could say that and actually be making less than $100 a month. Is that success? It might be the beginning, but it isn't what you are being promised. How about if I say, "Imagine getting online in the morning and finding email notices of PayPal payments, just like I do!" Again, you are going to think big. But what if those email payments are in tiny amounts, are infrequent, and are coming from sources other than the system that is under discussion? I can legitimately say I get PayPal payments when I get online in the morning - but I am leaving out that I do not get them EVERY morning, that many of them are for amounts of under $10, and that most of them are for web design, marketing materials, and advertising space. See, most sales spiels are very carefully worded. They are said in a way that makes you think that they are saying something that they really are not. Even when they make claims of earnings in hard numbers, you have no validation of those numbers - photos that supposedly show account numbers are easy to fake, and are no real proof of anything. Dishonesty aside, some people DO make a lot of money from those systems. And if you listen to what they say, you can get an idea of why they finally do. Second, they were developing a network. They were finding other people who were making it from near-scams, and they were making friends, so that when they finally created their own concept, they had other people who already had connections, who would help them to sell it. Third, they did not succeed with someone else's system. They developed their own, which was nothing more than a new twist on an old theme, and sometimes not even that. People at the top of these systems make money, people at the bottom do not, so they are making something because they moved to the top of the food chain. They became the predator instead of the prey. Fourth, they are already out of the "Internet Marketing Catch-22". It is extremely difficult to get a customer base or mailing list base of even 50 good quality prospects. In fact, the first 50 are the hardest. The more you have, the easier it is to get more, and most of the systems rely heavily on telling people to build a mailing list. The methods they tell you to do this do not work! They benefit the people at the top, but do not benefit the people at the bottom (read up on why list builders and free classifieds do not work at http://www.badmarketingideas.com/ ). See, the methods they recommend require that you HAVE a mailing list in order to build it more! If you do not have one already, you cannot use their methods! A scam, or a near-scam will make money for someone under the right conditions: 1. If enough people say that it works. Even if they all lie about it, they can persuade people below them to buy it. 2. If you are at the top of the pyramid, and if you have other marketers with influence who are willing to assist you. 3. If you are willing to be dishonest in how you market it. There is some degree of dishonesty or deception in all of the stuff that does not work for the little guy. 4. If you are targeting people who do not know enough about what you are selling to know whether you are telling the truth or not. 5. If you already have a large customer base, or potential customer base. But the fact is that when it filters down, it no longer works, because the people buying it won't have a clue how to actually use it, and many of them are people who just do not understand HOW dishonest you have to be to sell it, or how dishonest the people are being who sold it to you. They follow the instructions, and it doesn't work, because the people who made it work to begin with already had an established customer base. These systems are flawed in that they rarely have a product that intelligent people want to buy, and that they do not teach effective marketing strategies. Since they promise you money for very little work, you are likely to give up quickly when the floods of money fail to materialize. The people who sold you the system don't care that you failed, they got you to purchase, and that is all they cared about. The truth is, they don't really work. They only give a brief appearance of having done so for people at the top. The rest of it is just smoke and mirrors, and no substance. Written by Laura Wheeler, MicroBusiness Website Developer, and founder of the MicroWebmasters Alliance |
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