Business Opportunities and Internet Marketing Systems that Don't Work |
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Not Quite a ScamA near scam is harder to spot than an outright scam. Even people who are experienced at spotting scams may label near scams as legit. Because even when you know, you sometimes fail to take it far enough.Near scams are perpetrated by two kinds of people: 1. Outright dishonest people, who set up their scams just inside the legal requirements, so that you cannot say they are a scam without being sued for slander. They walk the fine line between crime and just being legal enough to get by. But they still have the same goal a scammer does: Get your money, no matter who gets hurt. These are the ones who are more likely to succeed with the system, because they are more willing to openly deceive. 2. Ignorant or greedy people who think they are honest, but who do not see the full dishonesty in what they are doing. You meet some people who are actually nice people who are selling stuff that is not honest! Many of them are dismal failures at selling near scam systems, because they have just enough moral integrity to try to straighten it out - and of course, if you straighten out part, the wrinkles in the rest are more obvious, so it doesn't work. We class it as "Not Quite a Scam" when it uses any of the following tactics: 1. Pressure sales which are aimed at getting you to buy before you have time to think it out. One page websites or "squeeze pages" are in this category. 2. Dishonest marketing practices such as false "sense of urgency" tactics (a script that makes a "one day sale" page always show today's date), and other similar practices. 3. Misleading statements about the capabilities of the instruction or product. 4. Absence of critical information about the instruction or product. 5. Excessive use of hype, or words such as "killer", "secret", "tricks", or other over exaggerated words. These words are always inherently dishonest in their use. 6. A system which cannot work unless you sell it to people who are ignorant of what it really is. 7. A system that cannot work unless you use dishonest or misleading tactics to promote it. 8. Any copy that focuses on emotional response over necessary information. 9. Anything that promises "easy" or "fast" solutions to things that are by nature slow and difficult. We can justify the inclusion of any element above - if you think about how they are used and what they mean, you'll better understand why we included them. Near scams take more money from people every year than outright scams do. Because they have people persuaded that somehow THEY failed if it does not do what they promised. They make it sound so easy, when in fact, they are lying by any implication that it is. The blame for failure always is placed with the purchaser, never with the seller, so the purchaser goes out and buys again, determined this time to do it right. Only there is no right, because the whole system is flawed to begin with. In order to avoid near-scams, you have to learn the patterns by which they operate. And you have to decide that no matter how beguiling the words are, that you'll not be swayed by them - instead, that you'll look for facts, and avoid anything that fits the pattern of failure. Success operates on principles of hard work, intelligent planning, and determination and grit. You don't ever get something for nothing, and in order to build an income stream, you have to give it a LOT more than you get at first, and later you can give it less for more return. Anyone who tells you otherwise is lying to you. Written by Laura Wheeler, MicroBusiness Website Developer, and founder of the MicroWebmasters Alliance |
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