Business Opportunities and Internet Marketing Systems that Don't Work |
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Private Label RightsPrivate Label Rights items are perhaps one of the most controversial items online in the "internet business" arena. They sound really good when someone describes them on their sales page, but in fact, the truth is much less attractive. Most items are articles, so I'll cover them first.Here is an example of what you are told on the typical sales page: "10 articles on a hot niche topic! Just add your name to them and upload them to an article directory, or post them on your website for instant content or marketing!" You don't find out until you try that there is a deadly backlash to such actions! The PLR hype springs from three current trends in internet business: 1. Search engines like fresh content. This puts pressure on website owners to produce sites with new information on them on a regular basis. 2. Article marketing - posting articles to article databases online - is one of the more stable and rapid methods of increasing search engine traffic to your site. 3. AdSense is a popular "instant income" topic - which is a topic all itself and not one I can cover completely here. The hype centering on AdSense gives PLR producers the perfect myth to piggyback their myth onto, by promising that you can earn from AdSense just by slapping PLR articles onto your site. PLR articles are not really suitable for any of these purposes.1. Search engines penalize duplicate content. If you and thousands of other people use the same PLR article, then you all look like thieves! Your site won't get the traffic it needs, and it will hurt rather than help your site. 2. Article databases forbid the use of PLR articles. Use one, and your account will be closed! 3. In order for AdSense to pay, you have to have good enough unique content to get traffic. If the search engines deny you traffic, you don't earn. So, in response to this, PLR producers have created "Unique Content Generators", which take a PLR article and substitute synonyms, rearrange sentences, and do other things to it. These have two major problems:1. A computer simply cannot talk well. This means it does not use language in a natural way, and the results will NOT be a quality article that will get reproduced! You would still have to rewrite it to make it work! 2. Computer programs which compare sentences for matching phrases and structures can still spot the articles. You strike out anyway! Don't buy. It won't work. The ONLY solution to PLR articles is to rewrite them, BY HAND!PLR articles may have questionable authorship also, which is the last reason to avoid using them unaltered. You simply don't know where they originated, even if you download them from a reputable place. The quality of such articles is always questionable. In general, they are impersonal, weak on the informational content, and lacking in a decisive perspective. They generally have faultless writing - but no originality at all. A deadly factor in their construction. There are also software packages that promise to take a whole folder full of PLR articles and turn them into a web page in a matter of seconds. Those aren't so easy either. To work really well, they have to be flexible. To be flexible, they have to have lots of options. If they have lots of options, then they do less of it automatically. This kind of software is not just used for PLR articles, but can also be used for reprintable articles with author credits. They are template driven, so you can use them with your own site design. They can potentially save you a little bit of time over building pages by hand, but in order for them to work you have to create a text file for each article if it does not already come that way, and you must customize metatags and page titles for each page if you want to really do it right. This is NOT a "Do Not Buy" warning, rather just a warning to understand how it really works. There are one or two other items offered here and there that have Private Label Rights, which you can alter, rename, and resell as you choose, but they are pretty rare, and the same kinds of warnings apply as far as verifying copyrights on them. Open Source software is very close to this in concept, because you can use it, alter it, and resell it, as long as you abide by the license terms. The major difference is that PLR items have NO license at all, so nobody is guaranteed or protected. Do they still have some value? About the only thing they are good for is ideas. If you read one and think, "I could do better than that!", then you should. They can give you ideas about what to write about, and you can then go write something with a unique spark that makes it actually worth something. Written by Laura Wheeler, MicroBusiness Website Developer, and founder of the MicroWebmasters Alliance |
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