Resale Rights Products
You buy an item,
and included in the use license, is the ability to Resell the item.
Or even the right to Resell the Reseller Rights! Sounds too good to be true! And it is!
There are a few products that have some advantages, but most of them are nothing but trash, dressed up to look like more than it is.
Resale Rights come in several different types.
Transferrable Master Resell Rights - You
get to resell the product, and the rights to resell the resale rights.
You have the right to resell the Master Resell Rights.
Very few restrictions on these, though some may have price limits
(high, not low) to "protect the market value". Because
what usually happens with them is that the first seller gets a high
amount for them. The next layer of sellers now have to compete with
each other, so they lower prices. By the third or fourth layer of
sales, people are giving them away as incentives. So if you get
them early, you usually do better. OR, if you get an item that has
a solid usability, then the value stabilizes (see more below).
Non-Transferrable Master Resell Rights - Same as above, only you CANNOT sell the Master Resell Rights, only Resell Rights.
Resell Rights - You
get to resell the item, but you cannot resell the resale rights.
These items usually preserve their value to the reseller longer,
but it also may be harder to actually sell the item to some buyers.
How well these items preserve their market value depends on how
many other people are selling them, and how good and timely the
product actually is.
Resell Rights Perks and Restrictions
- You have to read the terms carefully. Because sometimes you
are allowed to even relabel or rebrand an item. Sometimes you have
pricing restrictions, or are prohibited from bundling it or giving
it away. And other times you might have been told one thing when
you bought it, but find that the documentation says something different.
When you buy an item, search through
the stuff that comes with it for clarification of the resale rights.
Do NOT sell something that does not have confirmable documentation
of your rights. Many items say right on them, others have a separate
text license with them.
You also will need to rebundle
the item if you only got Resale Rights. You see, you were sent
the entire package, reseller items and all. Many of them have a
resale sales page, or other items with them. But you do not want
to pass that on to your customer, you only want to give them the
These items often come with a
"mini website" or "one page website". They
are invariably filled with hype, misleading statements, and masking
of the real potential of the item in question. This means, if you
want to sell the item on its merits, you'll have to rewrite the
page, OR, set up your own sales pages and do it differently. They
actually sell better to many people if you do this anyway, because
you have differentiated yourself from the masses.
There is a knack
to using and selling Resale Rights products. Much of it has to do with accurately assessing the genuine value of the item. Many of them have a bad reputation, because so many marketers have produced poor quality resale rights products, just to get an item out there.
So select the ones you promote carefully, and remember that anything that you are considering purchasing is more than likely being given away somewhere. Sad, but true, that most RR items lose value so fast that they are quickly demoted to the status of "email list incentives", or other freebies.
Written by Laura Wheeler, MicroBusiness Website Developer, and founder of the MicroWebmasters Alliance